Aimed at:

Public Relations Postgraduate Studies are a good choice for current and future employees of PR agencies, advertising agencies, promotion and event agencies, as well as forcurrent and future employees of PR departments, communication and promotion departments and marketing departments in business and public institutions.

Program:

180 hours of interactive lectures, seminars and workshops:

• Introduction to PR; PR as a form of public dialog; PR as management function; PR as a marketing instrument; ethics of PR.
• PR activities in various sectors: media relations, investor relations, community relations, employee relations, etc.
• PR activities for various entities: corporate PR, political PR, public administration PR, PR for non-profit organizations.
• PR programs: communication audit, planning, implementing and evaluating a PR campaign, PR campaign budget.

Course organization:

Lectures, seminars and workshops held by the Warsaw School of Social Sciences and Humanities (SWPS) faculty as well as PR practitioners (managers, trainers and consultants), mainly from Compress SA, a PR agency established in1990 and now one of the most experienced PR companiesin Poland.

SWPS is the best non-public humanities-based higher education institution in Poland accordingto the League Table of Non-Public Masters Higher Education Institutions 2009, Perspektywy (career advice magazine) and Rzeczpospolita (Polish daily).

Contact and information:

prinenglish@swps.edu.pl
or for Polish speakers ckp@swps.edu.pl

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